To do this, here are the steps to follow:
1 – Define your target audience
If you haven’t yet identified and documented your buyer personas, establish the key demographics of the audience you’re trying to reach: age, gender, occupation, income, hobbies, interests, etc.
Think about the challenges she faces and the problems she tries to solve daily. Focus on the three or four profiles that make up most of your customers, as it will be a never-ending task if you try to list all the exceptions.
2 – Create a blog
A successful social strategy is based on creating and sharing recent, original, and quality content. It would be best if you, therefore, made them consistently. As a team, compile a list of the most frequently asked questions by your prospects and commit to writing at least one new article every week to answer them.
3 – Create informative content
Consider creating downloadable content like e-books, checklists, videos, and info graphics that address the challenges your prospects face. If your content is genuinely useful and informative, your audience will be more likely to share it on social media, do social media marketing of your business it increasing your business reach.
4 – Focus on a few critical social networks
Most small and medium businesses do not have the resources to establish and maintain a large presence on more than a handful of social networks. Also, learning the rules of engagement for everyone can seem like an overwhelming task. It is, therefore, necessary to proceed in stages.
Research the significant networks likely to be used by your target audience. You will need to build, engage, and preserve a community before adding new systems to your communication arsenal.
5 – Develop your strategy
Mastering social media is far from an exact science. So it would help if you established a coherent publication and engagement schedule to get results.
Start by developing a reasonable strategy that you can commit to for the long term. Set goals for how often you post and engage your followers, and stick to your strategy.
6 – Measure your results
There are plenty of metrics available for social media, but you can start by looking at how much traffic social media is directing to your site or blog.
Analyze your posts to see which ones engage your audience, and try to spot trends for specific keywords or topics that generate more interest than others.
When you have a good idea of
- The net number of new subscribers.
- Several interactions.
- The number of visitor to your site from social networks.
7 – Adjust your tactics
Social networks rarely bring instant results. Attracting followers, establishing yourself as an influencer, and getting results will take time. You’ll also need to perform some testing to find the right balance between your networks, content, and communications that actually engage your audience.
Over time, you will adjust your strategy, content, and personas based on the information you gather. This will give you more visible results.
To go further, download this free guide and find out how to set up a significant social listening project that will bring concrete results to the company.