In this era of Smartphone, mobile-friendly website is no longer enough to attract customers. Now it becomes a great necessity to have an enterprise app. The mobile apps represent useful content to the audience and their functionality used in a wide range of applications, e.g., businesses, games, education, and many more. So, after creating a Mobile enterprise app, the next thing is to measure its performance. There are several millions of mobile apps, but the successful ones are less than 10%. The successful mobile app is one that satisfies user needs and performance.
There are myriad factors that indicate your mobile app will be successful. But the robust factors that indicate the probability of long-term success are four.
Easy to Understand, Easy to Use
As a rule, people usually prefer and like those apps that are easy to use and let them quickly understand its purpose and functions. The app name should be unique and explain what the app offers. Your mobile app intuitive enough to create interest and make the user feel rewarded. Keep in mind that a great and awesome app is one that is significant, compatible, and functional for all platforms versions and devices.
Most users less concerned about fancy features while using the app, but the functionality and productivity of the app are important for most of them. Your mobile app should be simple, and able ten years old kids to easily navigate through your app and take advantage of all the features without any assistance.
Solid First Impression
The first impression of your app should be fantastic, as you know, the first impression is the last impression. Most of the mobile users spend no more than a minute or two on studying new apps. So, easy discovery and navigation are imperative for your mobile app. People prefer those apps which give the quick result and confusion-free experience. Every app should have few but clear options so that users can easily access every section of your app.
Make sure your app is attractive, visually appealing, and contains fresh, engaging, original, unique, and expressive information. The points of view of your app should be interesting, as these are far more likely to generate a positive impression of your viewers.
Mobile app development expert, De Kok says:
“Test with real users before you launch, their feedback will indicate how novice users will experience your app. Don’t trust your own experience and intuition, as after working for months on your app, you will have become blind to shortcomings.”
Usage becomes a habit
The incomparable and compatible app gives value to their users every time they use your app. It entices our users to make it a vital part of their daily routine. Once your app becomes a beneficial part of user’s lives, it may turn into a habit. In a nutshell, your app will engage extensive users, and bring less price sensitivity, and ample monetization possibilities (like Candy Crush).
Vital Component native to the App experience
The lifetime value (LTV) of the average user might be around $2-$10, but it depends on the type of app you’re developing. Your customer acquisition costs must be lower to make a profit. Viral marketing invites other users to try out your app. For instance, Dropbox, which is a modern workplace design, allows you to invite other users to a shared folder. For these other users to see the folder, they, of course, have to sign up. On top of that, both users will get extra space. This is a brilliant mechanism, guaranteed to fuel exponential growth.
You can’t ignore these factors if you want to make your app successful. Consider these factors while developing your app it will make your app user fall in love with.