In this modern era, the business owner frequently hears the term digital marketing. It is fancy buzz word became imperative for business owners to know what actually it is. Digital Marketing offers various scope and opportunity that can thrive your business.

Marketing is very imperative to create awareness about your product or service. But traditional marketing practice cannot be beneficial in today business. In this article, we’ll understand what digital marketing is? Then we’ll discuss a different type of digital marketing tactics.

What is Digital Marketing?

Most people think that learning digital marketing is a daunting task. They think that computer coding is essential to learn about digital marketing. But it is just misconception. Coding language is not mandatory to become a digital marketer.

Digital marketing is a modern market effort that uses digital technology to boost the productivity of your business. It also refers to advertising that is delivered through digital media, such as, search engine, website, social media, email, and mobile app.

It is mainly divided into two groups:

Online digital marketing

Offline digital marketing

Offline digital marketing includes television, radio, or phone advertising.

While online marketing include:

• Search engine optimization (SEO)
• Social Media Marketing (SMM)
• Search engine marketing (SEM)
• Pay-per-click advertising (PPC)
• Content marketing
• Email marketing

Search Engine Optimization (SEO)

Search engine Optimization is an advanced process of getting traffic from the free, organic, editorial, or a natural search result on your website. It helps you to maximize the chances of ranking well on search engine optimization result. According to research, 39% of global e-commerce traffic come through search engine optimization result.

Some important SEO practices include:

• High-Quality unique Content
• Guest Blogging
• Images and Videos
• Public Relations
• Direct Mail
• Social Presence
• Collateral Material
• Meta Data
• Brand Evangelism, etc.

Social Media Marketing (SMM)

Most of the users already know a lot about social media marketing. It is the most popular type of digital marketing. It helps the marketers or entrepreneur to understand the value of your brand in the most powerful and trendy manner. Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, etc. are famous social media marketing tools that can optimize your brand, business, or products. To get success in social media marketing result you should have knowledge about:

• Research and know your audience
• Pick your Social Platforms
• Pick your KPIs
• Write a Social Media Playbook
• Align your company with your plan
• Schedule an hour each week to Schedule post
• Create a Content Bank
• Post Relevant Content
• Treat All Social Channels Separately
• Do Reporting and Reanalyzing

According to research, more than 40% of digital consumer use social network to research new brand and product. It ensure better branding and recognition.

Search engine Marketing (SEM) & Pay per Click

It is the process of enhancing your website traffic by purchasing ads on the search engine. Google AdWords is the most popular paid search platform that will help you to target your potential customers. Search engine marketing and Pay per click advertising is carried out through search engine, it charges the advertiser predetermined amount every time when there add is clicked. It is beneficial to precisely target their potential customers.

Content Marketing

Content marketing means attracting and transforming the prospect of your business to your potential customers.  While writing content you should have comprehensive information about the following steps:

• Your target audiences
• The problem your Content is going to solve
• USP of your Content Marketing Campaign
• Possible Content Marketing formats you can use
• Possible channels to publish and share your content

Email marketing

Email is the pillar of any business that generates sales via the internet. It is an old but cost-effective method to boost your business. It allows you to target your clients directly to drive prospective customers on your website.

Hope this article will help you to understand the types of digital market and help you to understand which digital marketing channel is best suited to your business.  Choose the best digital marketing channel that helps you to convert your target audience into your customers.